Bhavya DasThis article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Real Sociedad’s physical and digital assets as their sponsors and partners for the 2022-23 season.
Also Read – LaLiga Sponsors 2022-23
MAIN SPONSORS
Reale Seguros
Reale Seguros is a Spanish-based insurance provider that was established in 1988. Numerous LaLiga teams, including Real Betis, Valencia, Getafe and Sevilla, have had sponsorship deals in place with the corporation.
The Anoeta Stadium, Real Sociedad’s home ground, has seating for more than 40,000 people. Both the club and Reale Seguros agreed to a six-year collaboration in 2019, which saw the stadium renamed to “Reale Arena”.
Cazoo
Cazoo is a London-based online car retail company founded in 2018. It has invested in multiple Premier League teams like Everton and Aston Villa among other sporting opportunities.
In February 2022, Real Sociedad and Cazoo signed a multi-year agreement that came into effect from July 2022. The deal makes Cazoo a Main Sponsor of the Spanish side and sees the company gain branding on the front of the team’s matchday shirt from the start of the 2022-23 season.
GLOBAL SPONSORS
Keler Donostia
Keler Donostia is a more-than-a-century-old beer company based in Spain. It announced an official partnership with Real Sociedad in April 2011. The company also posted a video on its YouTube channel announcing that it had become the club’s official beer partner.
In February 2022, Real Sociedad inaugurated Keler Espazioa, a restaurant on the northwest side of the Reale Arena. The restaurant has a view of the stadium, a restaurant, a bar, and an exclusive LG gaming room for the fans.
Microsoft
American tech giant Microsoft started the Global Sports Innovation Centre (GSIC) under Microsoft Sports in 2015 to create an impact on digital transformation processes across the sporting world.
In February 2018, Real Sociedad inked a deal with Microsoft Sports and the GSIC to launch a programme using technology-based start-up companies to improve and develop the facilities at their home ground. The partnership has focused on technological innovations to turn the Reale Arena into a smart stadium.
Macron
Macron is an Italy-based sports apparel company founded in 1971. It signed its first deal with Real Sociedad during the 2018-19 season as their official kit sponsor.
In July 2020, Real Sociedad extended the Macron deal until 2026. The precise financial figures of the deal were not revealed, but it was estimated that Macron would pay the club around €1m per season.
Toyota Euskoauto
Euskoauto was founded in 2003 and provides customers with Toyota cars and car servicing as an official dealer for the company in Spain.
In July 2022, Toyota and Real Sociedad signed a sponsorship agreement, making Toyota Euskoauto the official supplier of vehicles for the club. The dealership took over from VASA Volkswagen, which had served as the club’s official car supplier since 2013.
IC Markets
IC Markets is an Australia-based Forex CFD broker company. As per its deal with Real Sociedad, IC Markets’ brand gains exposure to live and broadcast audiences through branded LED displays on the club’s home ground, logo and IP rights as well as access to VIP experiences and merchandise.
REGIONAL SPONSORS
Kutxabank
Kutxabank is a Spanish bank based in Bilbao and founded in 2012 after a merger of three financial institutions. It entered the football world after sponsoring Bilbao-based football club, Athletic Club (Athletic Bilbao), soon after it was founded.
Athletic Club’s rivals Real Sociedad signed with Kutxabank in October 2016, making it their official strategic partner. The agreement is for ten years (renewable after five years) which binds the two institutions until 2026.
Real Sociedad has organised multiple campaigns with the bank. Most recently, in February 2022, the club hosted a clinic at the Reale Arena.
IMQ
IMQ is a health insurance business company based in Bilbao, Spain. IMQ joined the Realzale Program of Real Sociedad in May 2018.
Realzale Program is a club initiative to increase the Real Sociedad fans’ digital engagement with the club. Realzale was launched in 2018 and offers a digital members card through which fans can avail various perks and benefits from the club.
IMQ and Real Sociedad extended their partnership in January 2020, which is currently set to run until the end of the 2022-23 season. The partnership also includes providing health benefits and other company-level support to the club.
Argysan
Argysan is a Spanish fitness equipment and swimming pool provider founded in 1991. The fitness and wellness brand signed with Real Sociedad for four seasons from 2021-22 through the 2024-25 season.
As per the deal, Argysan benefits from perimeter advertising visibility at the Reale Arena and supplies training equipment to the club. The partnership also entails the two parties running multiple campaigns to help the players, the staff and the fans with their health and fitness.
