Red Bull and PokerStars renew partnership

Red Bull Racing have extended their partnership with PokerStars, which will see the partnership continue on into a second consecutive year.

The renewal will see PokerStars continue to provide the F1 team with various fan engagement activities, including new content series on the PokerStars YouTube channel which will showcase never-before-seen footage from behind the scenes at various races.

PokerStars will also continue with its “Embrace the Race” fan engagement activity along with a programme of race weekend rewards, including a new Chicane Cash Drop, Spin & Go Races, Odds Boost on Sports bets and a Casino Weekend Races Leaderboard.

The partnership extension will also see the PokeStars branding continue to feature on the halo of the Red Bull race car and also on the inner cockpit and rear wing end plate, drivers race suits and pit crew helmets.

Christian Horner, CEO and Team Principal, Red Bull Racing, commented:

“Partnering with PokerStars has been an ace move for the Team. Their commitment to entertainment and innovation is a winning formula that perfectly aligns with our own values in Formula One. As we enter another year together, we’re raising the stakes and taking our collective game to the next level. While we can’t reveal too much just yet, I can tell you that there are some truly exciting projects in the works, and we look forward to unveiling our plans in the coming months.“

Rebecca McAdam Willetts, Flutter’s Director of Partnerships, PR, and Consumer Engagement, said:

“After an incredible first year racing alongside Oracle Red Bull we are delighted to be going into the 2023 season with even more rewards, content and epic experiences in the pipeline to take our partnership to the next level. This partnership has enabled both us and Oracle Red Bull Racing to reach audiences who share similar passions and interests, and we still firmly believe that the team is the perfect fit for PokerStars.net, sharing our conviction that it is not just about what you offer fans, but the ethos and vision behind it.“