Red Bull announce Rokt deal

A global leader in ecommerce technology, Rokt has been roped in by Austrian Formula One team Red Bull Racing as an Official Team Partner. Rokt and Red Bull will work together on multiple projects to foster greater diversity in Formula One and beyond.

Rokt and Red Bull will also work together to recruit female esports athletes for the Red Bull Racing team. Rokt will also become Title Partner of the Red Bull Racing event that celebrates the International Women in Engineering Day. The partnership will also put the Rokt logo on the Red Bull race cars, driver suits, the jerseys of the Red Bull Racing Esports team, and also on various other team collaterals.

Bruce Buchanan, CEO of Rokt, said:

“Rokt and Oracle Red Bull Racing are both innovative, disruptive, mission-driven companies focused on our commitment to diversity, sustainability and being a force for good in our communities. We’re thrilled to partner with the Oracle Red Bull Racing team and align on our mission to unleash possibility, develop the careers of talented female ethletes and empower women in sports, engineering, ecommerce and other fields across the globe. Oracle Red Bull Racing is also making history this year by launching its F1 car here in the US—the first time any team has launched its car in the States—and the timing of this event makes our partnership even more exciting.“

Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, commented:

“We’re thrilled to add Rokt as a Team Partner and we very much look forward to working together to bring a more diverse workforce into the sport and into the sim racing world. Rokt is committed to fostering diversity and empowering women both within its own organisation and in society at large and we’re proud to work together to launch a virtual program to recruit female esports drivers as one initiative under our new partnership.“