Red Bull to gain naming rights to the hospitality area.
South Florida Motorsports (SFM) has signed a new partnership with Austrian energy drink giant Red Bull, which will see the latter join as a founding partner of the event. Along with gaining visibility across the race weekend, Red Bull will develop the Red Bull Energy Stadium, a Miami-themed hospitality area, at the Hard Rock Stadium.
Red Bull will also look to promote its two racing teams — Oracle Red Bull Racing and Scuderia AlphaTauri — through various onsite marketing activities. It will also be working on various fan engagement activities.
Jeremy Walls, Senior Vice President, Chief Revenue Officer of Hard Rock Stadium & Formula 1 Crypto.com Miami Grand Prix, commented:
“Red Bull’s commitment to Formula 1 is absolute, in the form of its championship-winning Oracle Red Bull Racing team and sister Scuderia AlphaTauri team. It has also created a staircase of young talent to the top of the sport for drivers including champions like Max Verstappen and Sebastian Vettel. We’re proud Red Bull has decided to commit to partnering with our event as a key element of its US and global brand activity.”
Red Bull becomes the latest in a growing list of partners for the inaugural Miami Grand Prix which already includes Crypto.com, Gainbridge, AutoNation and Hard Rock.
The first-ever Miami Grand Prix is scheduled to take place on May 8, 2022.