Red Bull ink multi-year Athletic Propulsions Labs deal

Austrian Formula One team and reigning F1 World Champions Red Bull Racing have signed a new multi-year agreement with Athletic Propulsions Labs (APL) — a luxury performance footwear brand. 

The multi-year deal saw Red Bull and APL launch the exclusive APL x Oracle Red Bull Racing footwear at the Formula One 2023 season-opener in Bahrain, which was comfortably won by Red Bull’s reigning World Champion, Max Verstappen.

Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, commented:

“Formula One is all about the continual pursuit of performance gains through research, analysis and innovation, and in APL we’ve found a partner whose focus on those essential goals matches our own. APL’s designs are born of a strong technological understanding of the mechanics of athletic performance but they’re also allied to great style and creativity – all attributes that are shared with the best F1 design. We’re delighted to have them on board and we look forward to a strong future together.”

Adam and Ryan Goldston, Co-Founders of APL, added:

“Our Partnership with F1 World Champions, Oracle Red Bull Racing could not be more exciting. APL is the world leader in luxury performance and they are the world leader on the grid. For this multi-year partnership, we will use our expertise in engineering, performance, and aesthetics to help the team not only have the best performing, but also the best looking shoes on the circuit.

“Over the seasons to come we will debut multiple shoes with the team that are built in a collaborative manner to fit the needs of the F1 season and deliver the fans an amazing on-foot experience. In addition to inline official team shoes, we will also have exciting limited releases around key moments, races, and victories. This partnership was a natural fit because both brands have so many synergies, starting with the desire to always push the limits of what’s possible, and that’s exactly what we will do together over the years to come.”