Red Bull ink New Era partnership

Austrian Formula One team Red Bull Racing have announced a new partnership with New York-based clothing brand New Era. 

The partnership, which will start from the 2023 F1 season, will see New Era provide Red Bull with headwear for the season. The two parties will also make co-branded products available on their online stores and outlets.

Christian Horner, Team Principal and CEO, Oracle Red Bull Racing, commented:

“The New Era brand is iconic. Transcending sport and fashion, it is truly woven into the fabric of global culture. Our partnership with New Era will enable us to bring F1 and Oracle Red Bull Racing to an even wider audience through an innovative collection and line of headwear. The new range will be made available in the familiar Oracle Red Bull Racing livery colours and will also include a few race-specific specials through the season. The collaboration gives us the opportunity to connect with fans on a new level and we are excited to elevate that even further alongside a brand as synonymous with innovation and fashion as New Era.“

Paul Gils, VP EMEA at New Era, added:

“We are thrilled to be partnering with Oracle Red Bull Racing. As two globally revered brands who continue to push the boundaries in their respective fields, we are excited to bring a collection of headwear to the Oracle Red Bull Racing fanbase and team drivers in 2023 and beyond to further strengthen our presence in Formula 1.“

Apart from Red Bull, New Era already provides headwear to prominent sports leagues around the world such as Major League Baseball, the National Basketball Association and the National Football League. It also has partnerships in place with teams from the English Premier League, Ligue 1 Uber Eats, and LaLiga Santander.