Red Bull partners with CDW

The Red Bull Academy Programme has roped in multi-brand tech solutions provider CDW as a Team Partner on a multi-year deal.

As per the deal, the Vernon Hills, Illinois–based company’s branding will be present on the Red Bull Academy car and driver overalls.

Sarah Harrington, Red Bull Academy Programme Manager, commented:

“Welcoming CDW as a partner of the Red Bull Racing Pepe Jeans Academy Programme is a proud moment for us all. We are excited to partner with CDW to continue making an impact in F1 Academy for 2024 and beyond, and we’re looking forward to seeing their branding on Hamda’s driver overalls and car as she hits the track this week in Miami.“

Julia George, Director of Partnerships, Oracle Red Bull Racing, said:

“Ahead of the next F1 Academy round in Miami, it is incredibly exciting to welcome CDW to our illustrious partner portfolio of the Red Bull Racing Pepe Jeans Academy Programme. CDW have provided invaluable technological products and consultancy as part of the partnership with Oracle Red Bull Racing, and I’m looking forward to seeing that relationship with CDW continue and reach new heights with F1 Academy.“

Cassandra Gulbrandsen, Director of Business Development — Sports & Entertainment, CDW, added:

“CDW is pleased to support the Red Bull Racing Pepe Jeans Academy Programme and stand behind these incredibly talented drivers as they compete on a global scale. We are looking forward to working with the team on a variety of their technology needs this season and we’re excited to cheer them on during the upcoming race weekend in Miami.“