Formula One team Red Bull Racing have announced a new partnership with Layer 1 blockchain and smart contract platform Sui, which joins the team as their Official Blockchain Partner.
The multi-year deal will see Sui use Red Bull’s platform to let fans be able to connect with the team through innovative digital fan experiences.
Also read: Oracle Red Bull Racing Formula One Team Sponsors 2023
Christian Horner, Team Principal and CEO, Red Bull Racing, commented:
“Oracle Red Bull Racing was an early adopter of Blockchain technology in Formula 1, recognising its potential to connect fans all over the world with the team in a truly unique and forward-thinking way. Partnering with Sui will elevate that experience, making access easier, more secure and engaging.“
Evan Cheng, Co-Founder and Chief Executive Officer of Mysten Labs, said:
“The potential of blockchain technology to fundamentally change the way humans transact, interact and communicate is enormous. We are extremely pleased to match Sui’s best-in-class performance with Oracle Red Bull Racing. With this partnership, we can demonstrate the true power of blockchain technology, to build communities around novel and ground-breaking connected experiences.“
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