Formula One team Red Bull Racing have announced a new partnership with Layer 1 blockchain and smart contract platform Sui, which joins the team as their Official Blockchain Partner.
The multi-year deal will see Sui use Red Bull’s platform to let fans be able to connect with the team through innovative digital fan experiences.
Christian Horner, Team Principal and CEO, Red Bull Racing, commented:
“Oracle Red Bull Racing was an early adopter of Blockchain technology in Formula 1, recognising its potential to connect fans all over the world with the team in a truly unique and forward-thinking way. Partnering with Sui will elevate that experience, making access easier, more secure and engaging.“
Evan Cheng, Co-Founder and Chief Executive Officer of Mysten Labs, said:
“The potential of blockchain technology to fundamentally change the way humans transact, interact and communicate is enormous. We are extremely pleased to match Sui’s best-in-class performance with Oracle Red Bull Racing. With this partnership, we can demonstrate the true power of blockchain technology, to build communities around novel and ground-breaking connected experiences.“