Oracle Red Bull Racing team up with CLEAR

Oracle Red Bull Racing have announced a multi-year partnership with CLEAR.

The Unilever-owned global shampoo brand thus becomes the Austrian Formula One outfit’s first-ever Official Haircare Partner.

The multi-year partnership, kicking off with the 2026 F1 season, will put the CLEAR logo on the Red Bull race car as well as on the balaclavas of the Red Bull drivers.

The partnership will cover the Asia, EMEA (Europe, the Middle East, and Africa), and Latin America markets, with the two parties set to work together on digital and social content campaigns, retail activations, and fan engagement.

Nick Stocker, Group Commercial Director of Oracle Red Bull Racing, commented:

“Precision, discipline and relentless improvement define our continued success, and that performance mindset is what makes CLEAR a natural partner for the Team. Their focus on science, innovation and results aligns closely with how we operate on and off the track. We look forward to working together to bring fans closer to the culture that fuels Oracle Red Bull Racing.”

Mohamed Elsharkawy, CLEAR Global Brand Vice President, added:

“CLEAR is designed to help people perform at their best under pressure, and partnering with Oracle Red Bull Racing brings our scalp care science into one of the most extreme performance environments in the world, where a CLEAR HEAD can make a major difference. This partnership reflects our shared belief in precision and performance, and together we aim to inspire people who demand maximum results in every aspect of their lives, while creating experiences that help them show up at their best, on and off the track.”