Red Bull Racing renews Visa partnership

Red Bull Racing have announced a multi-year partnership renewal and expansion of their partnership with digital payments company, Visa. The renewal and expansion will see Visa continue on as a key partner of the Austrian Formula One team and will continue to have high-impact branding on the Red Bull race cars, including on the front wing of the Red Bull challenger. Additionally, Visa has also locked in the exclusive rights within the retail banking category, alongside expanded pass?through rights.

The partnership was announced together with Visa also strengthening their partnership with Red Bull’s sister team, the Visa Cash App Racing Bulls’ team as well.

Paul Gandolfi, Chief Commercial Officer, Oracle Red Bull Racing, said, commented,

“In a short space of time, Oracle Red Bull Racing and Visa have fostered a partnership built on collaborative effort and mutual success. With Red Bull, we sit at the epicentre of sport, entertainment and lifestyle meaning we are strategically positioned to bring globally recognised industry leaders, like Visa, into the sport as we embark on a new era of Formula 1.”

Frank Cooper III, Chief Marketing Officer, Visa, said,

“This renewal reflects the extraordinary momentum we’ve built with Red Bull Racing Teams, Visa Cash App Racing Bulls and Oracle Red Bull Racing, and our shared ambition to push what’s possible at the intersection of sport, culture and commerce. Both Red Bull Formula 1 Teams give us a dynamic global platform to connect with fans, clients and cardholders in powerful, authentic ways — and this next chapter expands how we show up across the sport.”