Simran SinghaniaReebok India, the Indian division of the American fitness footwear and clothing company, recently launched the “I am the new” marketing campaign starring Indian batter Suryakumar Yadav alongside Indian actress Taapsee Pannu.
The 32-year-old was seen in this new commercial sharing his inspiring tale of overcoming obstacles, focusing his energy, and forging his own route, which represents the campaign’s central theme of accepting the unconventional spirit and creating your own way.
Manoj Juneja, Chief Operating Officer, Reebok India, stated:
“Reebok has played a pivotal role in transforming the world’s perception of sports and fitness, and this campaign is all about cementing that reputation and reclaiming our position at the top. Our new brand ambassadors, both embody our message of empowerment and self-expression through sports. With their help, we’re excited to deepen our connection with the youth of India and drive growth for our brand. ‘I am the New’ is more than just a campaign; it’s a call to make sports an integral part of our lives and strive for greatness in everything we do.“
On his association with Reebok, Suryakumar Yadav commented:
“I’m excited to partner with Reebok, a brand that resonates with my outlook on sports and fitness. I believe an individual evolves best when faced with challenges. Reebok’s new campaign perfectly depicts my unconventional approach towards the game. I look forward to inspiring a wave of energy and igniting a spark of ‘I am the New’ philosophy amongst the youth of the country.“
