Gaming News

Roc Nation inks partnership with Cricket South Africa

Roc Nation Sports International has announced a new partnership with Cricket South Africa (CSA). The partnership is aimed at helping Cricket South Africa grow as a sports and entertainment brand. 

Roc Nation Sports International, which is a part of Roc Nation, a company founded by American musician Jay-Z in 2008, will provide CSA with access to its commercial platforms and other opportunities including brand amplifications, campaigns, community initiatives, fan engagements and social media strategies as well.

Also Read – Top 10 most popular eSports games in the world in 2022 

Michael Yormark, Roc Nation Sports International President, commented:

This is a multi-faceted partnership that I am confident will be a great success, and our desire is for all cricket lovers to be part of it, and to passionately connect with the sport. There are so many incredible athletes involved in SA cricket, with inspirational stories waiting to be told, not only in South Africa but across a global market.

Pholetsi Moseki, CSA Chief Executive, stated:

CSA is deliberate and intentional about repositioning its energy to a fan-facing brand experience. The bumper calendar properties that CSA has to offer will be elevated to a global audience, which will in turn export the CSA brand and its varied offerings.

This new direction augurs well for the appetite that our sports fans have demonstrated for our products and is bound to resonate soundly across the country and the globe. This is a thrilling moment for CSA as it charters the excitement back to the fans, to be part of it.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

ICC Men’s T20 WC 2026 | Match 43: India vs South Africa | Preview and Prediction

Here, we present our preview and predictions for Match 43 of the 2026 ICC Men's…

11 hours ago

ICC Men’s T20 WC 2026 | Match 42: Sri Lanka vs England | Preview and Prediction

Here, we present our preview and predictions for Match 42 of the 2026 ICC Men's…

11 hours ago

Manchester City signs new partnership with Revolut for men’s and women’s team

Premier League Manchester City have signed a new multi-year partnership with fintech firm, Revolut, who…

1 day ago

Real Madrid partner with X for new original series

Spanish footballing heavyweights, Real Madrid have announced a new partnership with X to launch an…

1 day ago

ICC Men’s T20 WC 2026 | Match 41: New Zealand vs Pakistan | Preview and Predictions

Here, we present our preview and predictions for Match 41 of the 2026 ICC Men's…

1 day ago

ICC Men’s T20 WC 2026: 4 players who have a lot to prove in the Super Eights

We are at the closing stages of the Group stages of the 2026 Men’s T20…

2 days ago