Roc Nation inks partnership with Cricket South Africa

Roc Nation Sports International has announced a new partnership with Cricket South Africa (CSA). The partnership is aimed at helping Cricket South Africa grow as a sports and entertainment brand. 

Roc Nation Sports International, which is a part of Roc Nation, a company founded by American musician Jay-Z in 2008, will provide CSA with access to its commercial platforms and other opportunities including brand amplifications, campaigns, community initiatives, fan engagements and social media strategies as well.

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Michael Yormark, Roc Nation Sports International President, commented:

“This is a multi-faceted partnership that I am confident will be a great success, and our desire is for all cricket lovers to be part of it, and to passionately connect with the sport. There are so many incredible athletes involved in SA cricket, with inspirational stories waiting to be told, not only in South Africa but across a global market.“

Pholetsi Moseki, CSA Chief Executive, stated:

“CSA is deliberate and intentional about repositioning its energy to a fan-facing brand experience. The bumper calendar properties that CSA has to offer will be elevated to a global audience, which will in turn export the CSA brand and its varied offerings.

“This new direction augurs well for the appetite that our sports fans have demonstrated for our products and is bound to resonate soundly across the country and the globe. This is a thrilling moment for CSA as it charters the excitement back to the fans, to be part of it.“