Following are the companies and organisations that are serving as sponsors and partners to the 2023 edition of the French Open (Roland-Garros), enjoying a strong branding presence across the tournament’s physical and digital assets.
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The Paris-headquartered international banking group became an official sponsor of the French Open in 1973, when it was asked by the Fédération Française de Tennis (FFT) to finance the construction of the centre court box seats at the Stade Roland Garros.
Since then, BNP has become a staple in the world of tennis and extends sponsorship for high-end tennis events and grassroots-level initiatives all over the world. Its partnership with the French Open was last extended in February 2017.
BNP is also the official presenter of the Roland-Garros eSeries.
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The Dubai-headquartered flag carrier airline of the UAE became the Official Airline of the tournament in 2013, before expanding on that deal to also become a Premium Partner in 2017.
The deal grants Emirates branding across the Stade Roland Garros’ Philippe-Chatrier centre court, the Suzanne-Lenglen court, and the Simonne-Mathieu court.
The Paris-headquartered clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches brand has had a long connection with the French Open. René Lacoste, one of the company’s co-founders, won the tournament in 1929, while the company itself has been a sponsor of the event since 1971.
As per the deal, Lacoste provides uniforms for the tournament officials and also creates co-branded merchandise.
The two last renewed their deal in June 2018 to run until the 2025 edition of the tournament.
The Dongguan-headquartered consumer electronics brand became the first-ever Chinese sponsor of the French Open in May 2019 in a deal that would initially run until the tournament’s 2021 iteration. In April 2022, the two parties announced an extension to their deal that would see Oppo serve as a Premium Partner of the French Open for its 2022 and 2023 editions.
The deal entails production of co-branded digital content, youth development and product experience opportunities. Oppo’s products are promoted throughout the event, with its camera phones employed for photography during the tournament.
The Boulogne-Billancourt-headquartered French automobile manufacturer was confirmed as a Premium Partner of the French Open in April 2022 in a deal kicking off with the start of the tournament’s 2022 edition and initially set to run until its 2026 edition.
Renault replaced Peugeot, which had been associated with the French Grand Slam since 1984 and ended its deal with the tournament after its 2021 edition.
As per the deal, which is reportedly worth between €5 million and €7 million per annum, Renault’s branding features on the five main courts of the French Open throughout the course of the event. The deal also entails on-site promotion of Renault’s electric and hybrid vehicles, with the company supplying a fleet of 160 of its vehicles to the tournament organisers.
The Geneva-headquartered Swiss luxury watchmaker was announced as a Premium Partner and the Official Watch of the French Open in November 2018. Rolex replaced fellow Swiss watchmaker Longines, after the latter decided to end its 11-year partnership with the tournament.
The La Défense-headquartered electric utility company has been the French Open’s Official Energy and Sustainability partner since 2011, providing energy-efficient appliances, solutions and maintenance services throughout the tournament and helping the FFT reduce its carbon footprint.
The Bengaluru-headquartered Indian IT consulting firm has served as the Official Digital Innovation Partner to the French Open since its 2019 edition. The deal sees Infosys provide the tournament analytics for its broadcast package and innovative solutions, employing AI-driven technologies to enhance overall fan experience.
In March 2022, the two parties renewed their partnership in a five-year agreement that would see Infosys remain the French Open’s Official Digital Innovation Partner until the end of its 2026 edition. In the press release confirming the extension of its partnership with the French Open, Infosys also stated that it would be “doubling down” on the work it already carried out in collaboration with the tournament while also exploring new avenues, like integration of the French Open into the metaverse and enabling children in France to experience STEM education via tennis.
The Vergèze-sourced French bottled mineral water brand has been an Official Partner and mineral water provider to the French Open since 1978. The two parties last renewed their partnership in May 2019 to run until 2023.
The Chicago-headquartered American sports equipment manufacturer was announced as the official ball and stringing partner of the tournament in November 2019 in a five-year agreement that would kick-off with the 2020 French Open.
As per the deal, Wilson provides match balls and stringing support throughout the event and holds rights to produce French Open-branded merchandise.
The Chinese multinational home appliance company joined the French Open portfolio as an Official Partner for its 2023 edition.
As per the agreement, Haier is to benefit from extensive visibility on the “netboxes” on the six major Stade Roland Garros courts. Haier also has a spot In the Partners’ Village where it is allowed to host its clientele during the competition.
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The Issy-les-Moulineaux-headquartered French hospitality company has been an Official Supplier to the French Open since March 2015.
The deal grants Accor on-site branding rights for its website and loyalty programme. Also, Sofitel, Accor’s Paris-based chain of luxury hotels and resorts, offers concierge service across the partners’ village and the players’ lounge.
The Zürich-headquartered Swiss Fortune Global 500 company has been an Official Supplier of HR and temporary staffing services to the French Open for just over two decades.
The Neuilly-sur-Seine-headquartered advertising corporation has been an Official Supplier to the French Open for over three decades.
JCDecaux provides the tournament with bus shelters, signage, advertising, and digital solutions. It also holds rights to feature images from the tournament across its advertising spaces, while also retaining a dedicated space in the Roland Garros Village.
The French furniture designer and manufacturer is the sole Official Furniture Supplier to the French Open throughout its venues for the duration of the tournament.
The Turin-headquartered Italian coffee products brand has been an Official Supplier to the French Open since April 2015. The deal sees Lavazza’s coffee machines installed across the tournament’s many venues and grants the company space for branding and product tasting.
The current deal between the two parties is set to run until the end of the 2025 French Open.
Capitalising on its long-running partnership with British consumer goods company Unilever, the French Open has had Belgian chocolate brand Magnum as an Official Supplier and Distributor of ice cream since January 2018.
The New York-headquartered financial services corporation has been an Official Supplier of the tournament since May 2013.
Apart from providing financial solutions throughout the event, the deal also sees MasterCard offer exclusive experiences to tourists throughout Paris, while also offering its own customers exclusive privileges and offers.
Moët Hennessy is a liquor company comprising champagne brand Moët & Chandon and cognac brand Hennessy. It is part of the Paris-headquartered French multinational corporation LVMH Moët Hennessy Louis Vuitton.
Moët Hennessy is the Official Supplier of liquor throughout the French Open, with Moët & Chandon serving as the tournament’s official champagne.
The Paris-headquartered French telecom company has been the official supplier and innovation partner of the French Open for nearly two decades. Each year, Orange builds on the previous year’s work and provides latest technological solutions to provide fans an immersive digital experience.
The Parisian catering services provider has been an Official Supplier to the French Open since May 2016, although the association between the two dates back to the 1980s.
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