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Rooter signs strategic partnership with GodLike Esports

1 min read
Rooter signs strategic partnership with GodLike Esports

One of India’s largest gaming and esports streaming platforms, Rooter has signed a partnership with Indian esports team GodLike. 

The partnership will see Rooter gain the exclusive live-streaming rights for Battlegrounds Mobile India, Free Fire, Call of Duty mobile along with other aspects of live-gaming content. Rooter will also become an Official Sponsor for GodLike during all of their upcoming events and tournaments. Various GodLike content creators such as ‘Jonathan’ Amaral, Abhijeet ‘Ghatak’ Andhare, Abhishek ‘ZGOD’ Choudhary, Vivek ‘ClutchGod’ Horo, Suraj ‘Neyoo’ Majumdar, and Ashpreet ‘Gill’ Singh will also be present on the Rooter app as part of this deal.

The Rooter logo will also be present on the GodLike jerseys. 

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Dipesh Agarwal, Co-Founder & COO, Rooter, commented:

GodLike is one of the most popular teams in the Indian esports ecosystem and we foresee building a long term relationship with them. Having their roster of professional gamers as part of our massive community will give the fans tons of exclusive content and a chance to interact with their favourite streamers. This is the biggest deal ever signed in India’s esports ecosystem and by joining forces with GodLike, we look forward to building an enormous and competitive community of streamers and influencers on our platform.

Amar Sanjay Chandgude, Director, Godlike esports, added:

We are thrilled to partner with the country’s most popular game streaming platform. The speed of innovation and the incredible gaming experience Rooter offers reaffirms its commitment to scale esports in India. GodLike Esports is known for exploring and nurturing gaming talent across India; and has created India’s leading teams in BGMI, FREE FIRE AND CODM. GodLike Esports is on a mission to build the most successful esports ecosystem the world has ever witnessed.

Piyush Kumar, co-founder and CEO, Rooter, said:

This is a massive deal for us. We will get exclusive content of all the GodLike players on Rooter exclusively and they will play all the tournaments wearing Rooter branded jerseys. This will work very well for us in terms of branding.

This is one of our biggest deals and part of our commitment to invest INR 100 crore in the Indian esports ecosystem. In the last three months, we have made big investments in the esports space. In the last month alone, we have signed seven esports teams, and GodLike is by far the biggest.

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