Rahul NareshThis article contains information regarding the organisations enjoying a strong branding presence across the assets of the men’s and/or women‘s teams of the Royal Challengers Bengaluru (RCB) as their sponsors and partners for the 2024 seasons of the Women’s Premier League (WPL) and Indian Premier League (IPL).
MAIN PRINCIPAL PARTNER
Qatar Airways
Qatar Airways, the state-owned flag carrier of Qatar, announced a multi-year partnership agreement with the Royal Challengers ahead of IPL 2023, coming on board as ther Official Title Sponsor.
As per the deal, Qatar Airways has its logo featured on the front of the RCB men’s team jersey as well as other assets.
PRINCIPAL PARTNERS
Reliance Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all IPL teams since the 2018 season.
As per the deal, the Jio logo appears on the left sleeve of the RCB teams’ matchday shirts.
KEI Industries
Indian wires and cables manufacturer KEI Industries was added to the RCB sponsorship portfolio as their Principal Partner ahead of IPL 2023.
The three-year association puts the KEI logo on the back of the RCB men’s team matchday jersey as well as other team assets, including on-ground presence at the RCB home ground, the M Chinnaswamy Stadium.
Delhivery
The RCB announced a partnership agreement with Indian logistics company Delhivery in March 2024, roping it in as a Principal Sponsor of their men’s team ahead of IPL 2024.
As per the deal, the Delhivery logo features on the top-right corner of the team’s matchday shirt.
ASSOCIATE PARTNERS
boAt
boAt is a manufacturer and marketer of audio products, adapters, and cables. During IPL 2020, it served as the Official Audio and Merchandise Partner to six IPL teams, excluding the SunRisers Hyderabad and the Rajasthan Royals.
In March 2023, it was announced that boAt would serve as the official audio and wearable partner to two IPL teams—the Royal Challengers Bengaluru and the Gujarat Titans—while also extending its partnership with the Kolkata Knight Riders to continue serving them as their official audio partner for IPL 2023.
Puma
The German sportswear giant signed a three-year deal to become the RCB’s Official Kit Supplier, starting with IPL 2021.
The partnership also grants Puma rights to design and sell replica jerseys and RCB-themed merchandise.
Nippon Paint India
The Indian arm of the Osaka-headquartered Japanese paint and paint products manufacturer joined the RCB sponsorship portfolio as an Associate Partner ahead of the 2021 IPL season.
Birla Estates
Birla Estates continues to be listed as an Associate Partner of the RCB on their official website, having served as their men’s team’s official real estate partner during the 2023 IPL season.
As per the deal, the Birla Estates logo appears on the team’s matchday and training trousers.
ConfirmTkt
Online train ticket booking platform ConfirmTkt was announced as the Official Train Ticketing partner of the RCB men’s team ahead of the 2024 IPL.
As per the deal, the ConfirmTkt logo features on the team’s matchday trousers and training apparel.
Hindware Italian Collection
The Italian range of the Indian sanitaryware and faucets products manufacturer was announced as the Official Refreshing Partner of the RCB in March 2022.
As part of the branding rights, the partnership entails the Hindware Italian Collection logo featuring on the RCB men’s team’s matchday shirt’s right sleeve.
OFFICIAL PARTNERS
NVY – Enviously Yours
The Bengaluru-based LED TV manufacturer was on-boarded by the RCB as their official LED TV partner ahead of IPL 2023.
NVY was announced as the RCB men’s team’s LED partner for the 2024 IPL edition in March 2024.
Fever 104 FM
The HT Media-owned FM radio network returned to the RCB sponsorship portfolio as an official partner ahead of IPL 2023, having served as an Official Radio Partner of their men’s team in the past as well.
Dream11
The RCB added Mumbai-based Indian fantasy sports company Dream11 to their sponsorship portfolio as an Official Partner of their men’s team ahead of IPL 2023.
Royal Challenge
The RCB on-boarded Royal Challenge, a brand of Indian whiskey and packaged drinking water manufactured by United Spirits Ltd, as their official partner ahead of the 2023 IPL season.
As per the deal, Royal Challenge receives logo representation on the RCB men’s team kit.
Manipal Hospitals
The RCB signed a partnership agreement with Indian healthcare institute Manipal Hospitals ahead of the 2023 IPL season, on-boarding it as their official healthcare partner.
As part of the deal, the two parties work on campaigns to engage RCB fans and offer them opportunities to win match tickets.
Tap by Google Pay
“Tap by Google Pay” allows users to tap their phone and use their cards to make payments via the Google Pay app. It was on-boarded by the RCB as an Official Partner of their men’s team ahead of IPL 2024.
Bisleri
Packaged drinking water brand Bisleri was announced as an official sponsor of the RCB men’s team ahead of the 2024 IPL season.
bigbasket
Tata-owned online food and grocery delivery brand bigbasket was on-boarded by the RCB as their men’s team’s official quick commerce partner ahead of the 2024 IPL season.
As per the deal, the brand features prominently in the promotional videos posted by the franchise across their social media channels.
PayZapp
HDFC Bank’s digital payments platform PayZapp was announced as the RCB men’s team’s official payment partner for IPL 2024 in March 2024.
As part of the agreement, RCB fans can avail exclusive cashback and rewards for bill payments made via PayZapp throughout the season.
Naukri.com
Online job portal Nuakri.com has been listed as an Official Partner of the RCB for the 2024 IPL season on their official website.
Hangyo
Karnataka-based Hangyo Ice Creams announced in January 2024 that it had entered into a partnership agreement with the RCB to become their men’s team’s official ice cream partner.
Navitas Solar
Navitas Solar was announced as the RCB men’s team’s official renewable energy partner ahead of the 2024 IPL season.
Kwality
The Indian breakfast cereal brand announced via its social media channels in March 2024 that it had signed a partnership agreement with the RCB to become their men’s team’s official breakfast partner.
Pexpo
Indian stainless steel water bottle and vacuum flask manufacturer Pexpo was on-boarded by the RCB as an Official Partner of their men’s team ahead of the 2024 IPL season.
As per the deal, the two parties work on releasing co-branded products and promotional campaigns.
KPT
Pipes and fittings manufacturer KPT Pipes was announced as the official piping partner of the RCB men’s team ahead of the 2024 IPL season.
Advance Decorative Laminates
The RCB announced via their social media channels a partnership agreement with Advance Decorative Laminates, on-boarding it as their men’s team’s official laminates and plywood partner for IPL 2024.
Duroflex
Mattress manufacturing company Duroflex was announced as an official partner of the RCB men’s team for the 2024 IPL season in March 2024.
The two parties previously worked together during the 2018 edition of the tournament as well, with multiple RCB stars having participated in Duroflex marketing campaigns.
BoldFit
A vitamins and supplements company based out of Bengaluru, BoldFit is also listed as an Official Partner of the RCB on their official website.
Frido
Shoe inserts manufacturer Frido was announced as the RCB men’s team’s official insole partner ahead of the 2024 IPL season.
Kotak Life
The RCB roped in Mumbai-headquartered life insurance company Kotak Mahindra Life Insurance as their men’s team’s official insurance partner for the 2024 IPL season.
The Kotak Life branding features in the team’s social media posts, as part of this deal.
92.7 Big FM
92.7 Big FM is a Bengaluru-based radio station that is also listed as an Official Partner of the RCB on their official website.
Hurricane
Budweiser-owned Hurricane energy drink is also listed as an Official Partner of the RCB on their official website.
ITC Master Chef Creations
ITC Master Chef Creations is an Indian food outlet from the house of ITC Groups.
In April 2023, the RCB signed a partnership agreement with ITC Master Chef Creations, on-boarding it as their official gourmet food partner.
JioCinema
The RCB announced a partnership agreement with Viacom18’s OTT streaming service, JioCinema, ahead of IPL 2023.
JioCinema joined the RCB sponsorship portfolio as an Official Partner.
Women’s Team Partners
Kajaria
The ceramic and floor tile manufacturing company was recently announced as the title sponsor of the RCB women’s team ahead of the 2023 WPL season.
As per the deal, the Kajaria logo appears front and centre of the team’s matchday shirt, training shirt, and bib.
Mia by Tanishq
Tanishq’s chic jewellery brand Mia was named a principal partner of the RCB women’s team ahead of WPL 2023.
As per the deal, the Mia branding appears on the back of the RCB matchday shirt, on top of the player’s number and name.
Royal Challenge Packaged Drinking Water
Royal Challenge Packaged Drinking Water partnered with the RCB women’s team ahead of WPL 2024.
As per the deal, the brand’s logo appears on the top of the left sleeve of the team’s matchday shirt, right above the WPL logo.
Puma
The German sportswear brand serves as the official kit supplier to both the men’s and women’s teams of the RCB.
Sunfeast
The RCB signed a deal with ITC Sunfeast Baked Creations in February 2024, on-boarding it as their women’s team’s official gourmet food partner for the 2024 WPL season.
As per the deal, the Sunfeast logo appears on the left side of the team’s matchday trousers.
Fever and 92.7 Big FM
Fever and 92.7 Big FM were roped in as the official radio partners of the RCB women’s team for the 2024 WPL season.
