The Royal Challengers Bengaluru have announced a partnership with Indian online grocery platform bigbasket, roping it in as their men’s team’s Official Quick Commerce Partner for the 2025 Indian Premier League season.
The deal will see the two “celebrate” shared values—”speed, reliability, and a deep connection with the people of Bengaluru.”
bigbasket will run digital campaigns focused on Bengaluru’s culture. The TATA-owned brand will also enjoy a prominent branding presence across several RCB assets, including the team’s Instagram and YouTube handles.
The two will also work on content campaigns, showcasing various behind-the-scenes moments and hosting interactive fan experiences and on-ground activations on matchdays.
Hari Menon, Co-founder & CEO, bigbasket, commented:
“RCB isn’t just a team—it’s a symbol of Bengaluru’s energy, diversity, and resilience. At bigbasket, we see ourselves as a reflection of the same spirit, with our focus on speed, trust, and customer delight. This partnership is a natural extension of our commitment to serving Bengaluru, both on and off the pitch.“
This article contains information regarding the organisations enjoying a strong branding presence across the assets…
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