Stake F1 Team Kick Sauber have announced a partnership with Brazilian digital bank PicPay.
Joining as an Official Partner, PicPay will work with the Swiss outfit towards “amplifying enthusiasm amongst the Brazilian motorsports community” through fan engagement activities both on and off the track. It will also have a branding presence on the front wings, nose, and halo of the Sauber race car, as well as on the driver and crew race suits.
Stefano Battiston, Chief Commercial Officer of Stake F1 Team KICK Sauber, commented:
“We’re thrilled to welcome PicPay into the Stake F1 Team KICK Sauber family. PicPay’s visionary approach and commitment to innovation align perfectly with our own values and ambitions. This partnership is particularly special, as it strengthens our connection with Brazil – a country with a proud motorsport heritage and incredibly passionate fans. Together with PicPay, we look forward to delivering exceptional experiences and celebrating memorable moments throughout this exciting season.“
Eduardo Chedid, PicPay CEO, added:
“Formula One is one of the fastest-growing sports in the world, with millions of passionate fans drawn to innovation, agility, and cutting-edge technology – values that are at the core of PicPay. This season is even more special for Brazil, as we welcome a full-time driver back to the grid, bringing excitement and pride to our fans. Beyond strengthening our connection with an audience that values excellence, high performance, and precision, this partnership places us as Official Partner of Stake F1 Team KICK Sauber, Gabriel Bortoleto’s team, and the car that will make Brazil cheer every Sunday.“
Cintia Hachiya, PicPay CMO, stated:
“Motorsport – especially Formula One – is one of the most valuable platforms for brands looking to engage with a highly discerning and influential audience that values speed and security. Beyond strengthening our presence in this space, the sponsorship will also bring exclusive benefits to PicPay customers, with promotions and special offers throughout the season.“
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