Formula 1 News

Sauber and Alfa Romeo renew partnership

Italian car manufacturer Alfa Romeo has announced the renewal of its partnership with Swiss Formula One team Sauber for the 2023 season. Sauber currently owns and runs the Formula One team under the Alfa Romeo name.

After walking away in 1985, Alfa Romeo returned to the sport in 2019 following a deal with Sauber, which saw the car manufacturer gain title sponsorship and provide the team with technical assistance as well. The team race with Ferrari engines. 

Also Read – Formula One 2022 Team Sponsors: Alfa Romeo Racing Orlen

Jean-Philippe Imparato, Chief Executive of Alfa Romeo, commented:

I have signed the renewal for 2023 this morning. Every year in July we assess the situation. If in the future we realise we are not interested any more in Formula 1 or we don’t have returns on our investments, we’ll see what to do, but everything will be done in an orderly way.

For the moment [the Sauber partnership] is a fantastic, common vision. If one day something else occurs, it will not be a problem. We will develop ourselves in another way, in another world, always based in motorsport, for Alfa Romeo.

I think I have the best return on investment on earth. That can be surprising. But I repeat that: I think we have the most return on investment on earth. We invented with our colleagues from Sauber a new business model where there is a dual governance between us. We know perfectly, we say that Frederic [Vasseur] has been managing the team since the beginning, and we did not derail, even if we lived through some difficult times.

As Alfa, I’m supporting them and activating everything I can in order to support that development. The step was for me, we have to progress year on year, race after race, even if we are struggling in some cases, and that’s it.

Each and every year we will make the point, we will decide for the next year. I’m not part of a long-term lock-in commitment on anything, doing five years perhaps, etc. So to be clear, any negotiation on the engine, any negotiation and anything in terms of partnership is led by Fred Vasseur and Sauber, in the best interests of Sauber.

The best interests of Alfa Romeo is to have the return on investment each and every year, and the progress in terms of performance each and every year. That’s it. The rest is completely, I would say, separate.

Recent reports also suggest that German car manufacturer Audi is looking for a 75% stake in the Swiss team. 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

UFC partners with Drip Water

Multi-year deal signed The Ultimate Fighting Championship (UFC) has announced a new multi-year partnership agreement…

32 mins ago

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

12 hours ago

Juan Mata invests in San Diego FC

Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…

13 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

21 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

21 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

21 hours ago