Rahul SahaThis article contains information regarding the organisations enjoying a strong branding presence across the Roshn Saudi League’s (also known as the Saudi Pro League or the SPL) physical and digital assets as its sponsors and partners for the 2023/24 season.
Also read: How Cristiano Ronaldo’s move has helped Al-Nassr and football in Saudi Arabia
Title Sponsor
Roshn
Founded in 2018 by the Public Investment Fund (PIF), the sovereign wealth fund of Saudi Arabia, Roshn is a national community developer in the country.
In August 2022, the SPL announced a title sponsorship agreement with Roshn that is set to run until 2027. The deal is reportedly worth around 478 million Saudi riyals (SAR, ?.?) over the five-year period.
Platinum Partners
Alinma Bank
Alinma Bank is one of the largest banks in Saudi Arabia. Founded in 2006, Alinma provides a comprehensive range of Shariah-compliant retail, corporate and investment banking services.
In August 2022, the SPL signed a sponsorship agreement deal with Alinma Bank, on-boarding it as an official partner.
Noon
On 28 September 2023, Noon, a UAE-based e-commerce platform, announced the signing of a partnership agreement with the Saudi Pro League, becoming its official e-commerce platinum partner.
As per the deal, Noon offers unique experiences to football fans, including serving as the official online store to all 18 league teams. Noon’s football predict-and-win game, “Golazo”, also serves as the official predictor game to the Saudi Pro League.
EA Sports
EA Sports, a division of Electronic Arts that develops and publishes sports-simulation video games, signed a licensing agreement with the Saudi Pro League in 2018.
EA Sports and the SPL announced in March 2022 that they had extended their licensing agreement for four additional seasons, through to 2026. Under the terms of the ongoing deal, EA Sports holds the licence to use SPL branding and player-likeness in its football-simulation video game series, EA Sports FC, formerly known as EA Sports FIFA.
Half Million
In October 2023, Riyadh-based coffeehouses chain Half Million became the official coffee chain partner of the Saudi Pro League.
Although specific details regarding the deal were not disclosed, a joint statement from Half Million and the SPL stated that the agreement aimed to deliver “exceptional experiences for fans through a range of activations and special entertainment shows”.
Gold Sponsors
N.Go
N.Go, one of the largest virtual drive-through applications in the Middle East, became a Gold Sponsor of the Saudi Pro League in September 2023.
SAL
In September 2023, the Saudi Pro League signed an agreement with SAL Saudi Logistics Company, on-boarding it as a Golden Partner. With this agreement, SAL became the first logistics solutions and services partner to ever partner with the SPL.
