Serie A finalises Puma deal

Puma becomes the Official Technical Partner of the Italian topflight.

Serie A has signed a long-term partnership with German sports company Puma, which will see it become the league’s Official Technical Partner beginning from the 2022/23 season.

Puma will serve as the Official Match Ball Provider for all Serie A matches, the Primavera 1 competitions, the Coppa Italia, the Supercoppa Italiana and the eSerie A. 

Puma will also focus its new partnership on performance, innovation and culture while expanding its branding visibility on the ground.

Luigi De Siervo, Lega Serie A CEO, commented:

“We are extremely proud to announce this new partnership. The link with a brand of international recognition such as Puma demonstrates the importance and reputation of Lega Serie A at a global level and offers a greater level of visibility for our brand. 

“By choosing Puma we will guarantee both the highest technical standards for all our competitions and a style in line with the fashion trends of the young generations. This agreement also guarantees continuity in the centralised marketing operations of the Lega Serie A and confirms the willingness of the Clubs to work together for the enhancement of our product.”

Manolo Schuermann, Puma’s Head of Sports Marketing Teamsport, added:

“Puma is very proud to partner with Lega Serie A and we look forward to many exciting football seasons together.

“The partnership gives PUMA the platform to promote the brand in one of the world’s elite football leagues and will be rooted in collaboration and ambition. This mindset will allow us to produce great products, storytelling and commercial campaigns. We have always been deeply rooted in Italian football and now look forward to creating another legacy together with Lega Serie A.”