Multi-year deal announced
Italy’s top-tier football league, the Serie A, has announced a multi-year partnership renewal agreement with the Mondel?z International Group-owned cheese brand – Philadelphia. After serving as an Official Partner, Philadelphia will now become the Title Sponsor of the ‘Coach of the Month’ and ‘Coach of the Season’ awards in the Serie A. The new deal will last until the 2025/26 season. Philadelphia will continue to enjoy having pitchside LED visibility during the Coppa Italia Final and Supercup and also sponsor the highlights of the Serie A game on the league’s YouTube channel and official application, having branding presence there as well along with the naming rights – presented by Philadelphia.
Additionally, Philadelphia will take up the Title Sponsor role of the ‘Fair Play Moment Of The Season’ award and the partnership will see the launch of the Philadelphia Junior Cup | Keep Racism Out – which will be an Under 14 7-a-side football tournament which will involve the Italian city oratories of Serie A teams in the 2024/2025 and 2025/2026 seasons.
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