Curefoods’ biriyani brand Sharief Bhai has roped in Indian professional cricketer T. Natarajan as their latest brand ambassador.
The partnership was announced through Natarajan’s presence at the inauguration of Sharief Bhai’s traditional restaurant in Coimbatore.
Speaking about becoming a Sharief Bhai brand ambassador, T. Natarajan commented,
“I am thrilled to be a part of the Sharief Bhai family as its brand ambassador, for a brand that resonates with my love for biryani, an authentic taste and culture. Just as cricket brings diverse people together, food unites us Indians too. Biryani holds a special place in India’s diverse culinary heritage, and Sharief Bhai beautifully encapsulates the essence of this cherished tradition. I am grateful to the brand for bestowing me with this opportunity and look forward to celebrating the flavours of Sharief Bhai that would harmoniously unite a wider audience.“
Gokul Kandhi, Chief Business Officer, Curefoods, said:
“T. Natarajan’s journey and dedication mirror the essence of Sharief Bhai – a commitment to excellence and heritage. Natarajan’s prowess on the field has earned him respect and admiration across the entire country. We are honoured to have him as our brand ambassador and while he supports us in this journey, we look forward to embarking a fruitful partnership.“
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