Sheffield United FC extend SteelPhalt partnership

Sheffield United Football Club (SUFC) have extended their long-standing deal with asphalt products manufacturer SteelPhalt for a further three years.

The new deal will see SteelPhalt serve as the Official Sponsor to the Kop Stand at Bramall Lane, the club’s home ground. 

The partnership, which started in 2015, already has SteelPhalt holding the naming rights to the Sheffield United Academy. 

Paul Reeves, Head of Commercial, Sheffield United FC, said:

“This continued commitment from SteelPhalt will take us past a decade of working with a significant global business. Our aim as a club has always been one to build long term relationships and this extension certainly demonstrates how well it can work for both parties when it is a true partnership. I would like to personally thank Martin and his colleagues for their valued support and look forward to further showcasing their business to a worldwide audience.“

Martin Gray, Managing Director, SteelPhalt, added:

“We are delighted to extend our partnership with Sheffield United and pleased to take on the naming rights of The Kop Stand. It has a strong tradition within the local community, which works extremely well alongside our values of heritage, and I am sure that it will assist the global exposure of the SteelPhalt brand.“