Fresca, an Indian homegrown company, has confirmed cricketer Shreyas Iyer and Bollywood actor Amrya Dastur as its first brand ambassadors. The brand’s first campaign for its drinks would open the business’s path to solidify its leading role in India’s huge and quickly evolving fruit drink market.
Both Shreyas and Amrya can be seen in a new fun-filled persona in Fresca Juices’ new 360-degree immersive interaction, which is on the sidelines of anytime life throws you a curveball, take the drink to get back on track. This summer, the campaign will be active, further immersing fans in #TheFrescaLife with two of the most energetic and eccentric icons in their respective fields.
Expressing his delight on the association, Shreyas Iyer, said: “I am thrilled to be associated with Fresca Juices as it not only brings forth memories but also personally connects with me even today. I look forward to taking the fun world of #TheFrescaLife to all my fans and invite them to be a part of this electrifying journey.”
Akhil Gupta (MD, Fresca Juices) said, “Introducing Shreyas & Amrya as new brand ambassador is a step towards accelerating our aggressive ambition to be the no.1 in fruit drinks segment. The presence of Shreyas alongside Amrya will help us connect better with the consumers to take the brand to newer heights.”
Fresca Juices is a rapidly expanding brand in India and prides itself on serving new, authentic flavors. The company is well – known for having a massive variety of PET SKUs varying from Rs. 10 to Rs. 120. It is also the first chain in the country to launch Holographic Aseptic packaging with four flavors and sell over seven flavors in aseptic packaging.