Financial services firm SMC Global has been announced as an Associate Partner of the ongoing four-match T20I series between South Africa and India.
The deal will see SMC Global gain branding visibility throughout the series as it aims to reach out to wider audiences.
Also read: Cricket South Africa Sponsors 2024 | Indian national cricket team sponsors 2024
Speaking on the South Africa-India series team-up, Ajay Garg Director & CEO, SMC Global Securities Ltd, commented:
“This is the first time we are entering a partnership of this sort, cricket has a proven track record of helping brands establish brand presence and boost brand awareness, and we are looking to tap into the large base of Cricket fans and engage with them throughout the series. This association will strengthen our efforts to reach millions of Indians and we are excited to inspire a generation of financially savvy cricket fans. With the two finalists of ICC men’s T20I world cup fighting together, it will be a nail biter series for sure.”
Vineet Goyal, Vice President, Branding & Corp Comm, SMC Global Securities Ltd, added:
“Cricket holds a special place in India and its immense reach provides us with a unique opportunity to empower millions of cricket enthusiasts with the knowledge and tools they need to make informed financial decisions.”
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