This article contains information regarding the organisations enjoying a strong branding presence across Team India’s physical and digital assets as sponsors and partners of the Board of Control for Cricket in India (BCCI).
The BCCI announced in July 2019 a sponsorship deal with Indian EdTech firm BYJU’S, making it one of Indian cricket’s Team Sponsors. The deal between the two parties was later extended for a period of eighteen months in June 2022. The current deal is set to end in 2023.
In April 2018, Star India won the television and digital broadcast rights for all BCCI-affiliated matches played within India for a five-year period by outbidding rival networks Sony Pictures Networks India and Reliance Jio with a bid reportedly worth ₹6,138.1 crore.
Mastercard acquired the title sponsorship rights of the BCCI in September 2022. The American financial services corporation acts as the title sponsor of both the Indian men’s and women’s national teams for their international and domestic games. For now, the deal has been signed for the entirety of the 2022/23 cricket season.
The BCCI announced Dream11 as the title sponsor for the 2020 edition of the Indian Premier League (IPL) in August 2019 post the collapse of its deal with Chinese brand Vivo. However, the fantasy app was already signed as a partner of the BCCI prior to being handed over the title sponsorship of the IPL.
Although Dream11 dropped out as the title sponsor, which was handed to TATA, it continues to act as an official partner of the IPL and the BCCI.
The BCCI announced Indian cement company ACC’s brand Ambuja as one of its Official Partners in August 2019. The term of the deal is for four years and is currently set to end in 2023.
The BCCI announced South Korean automobile giant Hyundai Motor Company as one of its Official Partners in August 2019. Hyundai will continue to be a partner of the BCCI until the end of 2023.
The BCCI recently announced its partnership with the German sports brand Adidas, which will now act as the kit sponsor for the Indian national men’s cricket team. Although it has been rumoured that the deal will be around 350 crores, the length and the value of the deal remain undisclosed.
The team’s contract with Killer jeans, who are the current kit sponsor is set to end on May 31st, after which Adidas will take over.