Viacom18 gets digital and television rights for BCCI's home games

Viacom18 gets digital and television rights for BCCI home games

September 1, 2023

The Board of Control for Cricket in India (BCCI) has revealed that Viacom18 has gained the media rights for all of its home international fixtures for a period of five years starting in September 2023 and ending in March 2028. 

The television rights and will reportedly cost Viacom18 around ?67.8 crore per game. The five-year media rights spend will come to ?5,963.4 crore approximately. 

Roger Binny, President of the BCCI, said:

The recent BCCI e-auction has unequivocally demonstrated the vigour of cricket in India. The remarkable journey of Indian cricket, its meteoric rise on the global sporting arena, owes its success to the unwavering trust that people have vested in the BCCI leadership and its dedicated workforce. With the staunch support and collaboration of every stakeholder within our cricketing ecosystem, I am confident that we will continue to propel the brand BCCI to uncharted territories on the global sports stage.

Also read: BCCI inks kit sponsorship deal with Adidas

Jay Shah, Honorary Secretary of the BCCI, added:

It fills me with immense joy and a profound sense of pride to witness the remarkable growth of brand BCCI. Today’s e-auction has propelled BCCI into the upper echelons of per-match media rights valuation, marking a monumental stride in our journey. Throughout this process, we have steadfastly upheld the principles of transparency and fairness, ensuring that all stakeholders are treated equitably. I extend my heartfelt congratulations to Viacom18 for emerging successful in the e-auction, and I express my sincere gratitude to all the bidders who participated in this process. Their involvement underscores the industry’s confidence in India Cricket. I also want to acknowledge the role of market forces in reinforcing their belief and trust in us.

Our underlying goal remains to strike a harmonious equilibrium between cricket and commercial interests. BCCI remains deeply committed to nurturing sports development in India through the medium of cricket. The revenue generated from media rights is an essential catalyst for nurturing grassroots cricket across the nation—a cause that resonates deeply with us. It’s the legacy we leave behind and the positive impact we create in our country’s cricketing ecosystem that truly matters.

Rajiv Shukla, Vice President of the BCCI, added:

It brings me great joy to welcome Viacom18 in the BCCI family, and I would like to express my sincere gratitude to all the bidders who exhibited their keen interest in becoming a part of India Cricket’s ongoing growth journey. Year after year, the narrative of Indian Cricket has been one of advancement and expansion, and I’m elated to witness the continuing commitment from all stakeholders. The unwavering faith demonstrated by India Inc. in Brand BCCI reaffirms the inherent value of investing in a property that has consistently exhibited growth across all dimensions. This resolute belief is a testament to the enduring appeal and potential of Indian Cricket, and it reinforces our collective determination to propel this sport to greater heights.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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