BYJU'S set to end partnership with BCCI

BYJU’S set to end partnership with BCCI

January 25, 2023

Education technology firm BYJU’S will be ending its sponsorship agreement with the Board of Control for Cricket in India (BCCI). BYJU’S has been the Main Sponsor of the India national cricket teams’ jersey since 2019.

Along with its BCCI partnership, BYJU’S has also announced that it will not renew its partnership with the International Cricket Council (ICC) and Fédération Internationale De Football Association (FIFA) as it looks to become profitable in FY23. The Bangalore-based firm most recently had renewed its partnership with the BCCI in June 2022 for a reported fee of US$55 million. The current deal runs until the end of 2023. 

Byju Raveendran, BYJU’S Co-Founder and CEO, commented:

The biggest optimisation that you will see over the next few months is that you will see us significantly cutting down branding because we think we have achieved the kind of brand awareness which is required for the segment as well as for the company. So you will see us exiting some of those branding contracts. We won’t renew some of the partnerships. We have multiple partnerships with BCCI, ICC, and Fifa and by taking out these branding initiatives by not renewing them, that’s where you will see a lot of improvement.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Leave a Reply

Your email address will not be published.

RANKED! - Top 10 Strikers In Women’s Football  Cover
Previous Story

RANKED! – Top 10 strikers in women’s football 

Viacom18 acquires ISL broadcast rights
Next Story

Viacom18 to take over Indian Super League media rights

Latest from Cricket News

Go toTop