The Board of Control for Cricket in India (BCCI) has announced a new three-year partnership with Indian life insurance company SBI Life.
The deal will see SBI Life join as an Official Partner of the BCCI for the domestic and international season, starting from 2023 and set to run till 2026.
The partnership will officially get underway from India’s home ODI series against Australia, starting on September 22, 2023.
Roger Binny, President of the BCCI, commented:
“We are thrilled to announce our partnership with SBI Life as the official partner of BCCI for both domestic and international cricket. SBI Life has been one of the torchbearers in the insurance sector and we are looking to build a solid partnership to take Indian cricket forward.“
Jay Shah, Honorary Secretary of the BCCI, said:
“We are delighted to welcome SBI Life on board as an Official Partner for BCCI’s Domestic and International Season for the course of the next three years, ahead of the prestigious ICC Men’s Cricket World Cup 2023. SBI Life’s commitment to excellence aligns perfectly with BCCI’s vision for cricket. This collaboration reflects our commitment to promoting and supporting the sport of cricket at all levels. We look forward to a fruitful partnership that will enhance the cricketing experience for fans and players alike.“
Rajeev Shukla, Vice-President of the BCCI, stated:
“As we enter this exciting new chapter with SBI Life, we are confident that this partnership will not only strengthen the financial ecosystem of Indian cricket but also elevate the sport to greater heights. We are confident that this collaboration will bring fresh energy to the world of cricket.“
Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life Insurance, added:
“In the context of sports in India, cricket as sport has unfailingly united our nation over the years and BCCI’s undeniable role in nurturing the sport across the length and breadth of the country is well respected. As a brand driven to make a meaningful connect with the consumer, SBI Life’s association as the official partner of BCCI with its undisputed reach and impeccable credibility is a marketer’s delight. We look forward to leveraging SBI Life’s association with BCCI to establish a deeper connect with the consumer and impress upon the need for insurance as an enabler for individuals to pursue their dreams. We sincerely hope the visibility offered by the sport will go a long way in spreading awareness about the importance of insurance and furthering the national agenda of ‘Insurance for all’ by 2047.”