BYJU'S extends partnership with Indian cricket team

BYJU’S extends partnership with Indian cricket team

June 29, 2022

Indian EdTech giant BYJU’S has extended its partnership with the BCCI, which will see the company continue on as a shirt sponsor for the Indian national cricket team. 

The extended 18-month deal is reported to be worth US$55 million. BYJU’S had initially joined as Team India’s front-of-shirt sponsor in 2019, replacing smartphone brand OPPO. 

ITW Universe, a global sports, future media and entertainment consulting firm, was the one that made the partnership between the BCCI and BYJU’S possible.

Nikhil Vyas, Co-founder and CEO of ITW Mworx, commented:

India’s most valuable and prestigious sports sponsorship.  It’s an iconic and most impactful sporting property like no other and BYJU’S have had a tremendous first term in terms of the exposure they have garnered. A global education company such as BYJU’S understands the value of associating with a national team representing a passionate fan base of 1.4 Billion people globally, using it as a key resource to leverage throughout the year. 

I am delighted that they have decided to extend their association for another term. We feel it’s a natural fit and in BYJU’S & Indian Cricket we see a lot of synergies and a common passion for the sport.

Bhairav Shanth, Co-founder of ITW Universe, added:

This was a unique and ground-breaking deal when it was announced and the extension only vindicates our original assessment that a learning app and cricket actually have a lot in common both in terms of philosophy and in terms of a strategic marketing opportunity.

The extended partnership between the BCCI and BYJU’S got underway with Team India’s recently concluded home series against South Africa. 

Apart from the BCCI, BYJU’S also has a global partnership deal in place with the International Cricket Council, which is currently set to run until the end of 2023. 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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