Smriti Mandhana roped in by Wrangler as brand ambassador

Indian professional cricketer Smriti Mandhana has been named the latest brand ambassador of Wrangler, according to an announcement from Bengaluru-based tech-native retail company ace turtle.

In India, ace turtle holds the unique licence for the well-known international denim brand Wrangler. Mandhana will take a significant role in the marketing campaigns and initiatives across numerous channels as a Wrangler brand ambassador for India.

Talking about the development, Mandhana said:

“I’m honoured to be associated with Wrangler, a brand that is synonymous with timeless denim craftsmanship and resonates with my personal style and beliefs. Wrangler has scaled remarkably in the past couple of years after ace turtle became the exclusive licensee in India. ace turtle’s unique technology-driven and data-rich business model has helped bring the global denim brand closer to millions of Indian consumers. I look forward to help showcase the wide range of denims, ignite the spirit of freedom, encourage individuals to embrace their own journey, and celebrate the joy of self-expression through the timeless appeal of Wrangler’s denim creations.“

Nitin Chhabra, CEO, ace turtle, stated:

“Leveraging our vertical commerce business model that integrates design, manufacturing and marketing with the help of technology, we have been able to more than double Wrangler’s sales in India in FY23 over FY22. We are thrilled to welcome Smriti as the brand ambassador for Wrangler in India as we gear up for a major expansion in FY24 and drive awareness and adoption among consumers. Wrangler has always stood for breaking barriers and encouraging individuals to be their authentic selves. Smriti embodies these values perfectly, and we believe that her association with Wrangler will inspire our customers, especially the youth, to embrace their uniqueness and chase their dreams fearlessly.“

Tuhin Mishra, Co-founder & MD, Baseline Ventures, further added:

“We are extremely delighted to facilitate the endorsement association between Smriti Mandhana and Wrangler. Smriti is a sports youth icon and is hugely popular across the length and breadth of India. It is a proud moment for us at Baseline to facilitate the association between two young, bold and like-minded entities.“