Snapchat expands Sky Sports deal to boom Women’s Super League coverage

Increasing its coverage of the Barclays Women’s Super League (WSL), social media platform Snapchat has decided to expand upon its existing partnership with UK pay-TV broadcaster Sky Sports. 

As part of the new agreement, Sky will post highlights from select WSL matches as short-form videos on Snapchat Discover. The Dub, Sky’s recently-debuted WSL discussion show, will also be optimised for and shared on Snapchat as part of the expanded agreement.

Additionally, Sky will keep uploading clips from the Premier League along with behind-the-scenes material and videos from other shows like Soccer AM and Monday Night Football on its platform for members.

Speaking about the expansion, Jamie Hunt, Head of Digital and Social at Sky Sports, said: 

“The way fans experience sports has evolved – with many fans using their phones to chat with friends, celebrate wins and access behind-the scenes content during matches. This partnership is therefore a great way to reach this community where they are.“

Kahlen Macaulay, Snapchat’s Senior Manager of International Sports Partnerships, added:

“We are thrilled to continue strengthening our partnership with Sky Sports to bring more iconic football and sports content to Snapchat.

“Snapchat offers millions of fans around the world new ways to experience, celebrate and watch the best sports content – whether that’s catching up on goals from the weekend or using an augmented reality lens to celebrate incredible moments. 

“We can’t wait to bring Snapchatters more great football and sports content as we countdown to a spectacular few months of sport, including the Fifa World Cup 2022.“