South Korean and Tottenham Hotspur footballer Son Heung-Min has been announced as the latest brand ambassador of UK luxury fashion house Burberry.
Burberry launched its pre-Autumn/Winter 2022 collection with Son headlining the collection. Son joins Marcus Rashford as a Burberry brand ambassador.
“Being an athlete from the Premier League, it’s my honour to partner with a brand so rich in British heritage. I love Burberry’s strive for imagination and innovation which has been deeply inherited in its history, which are values that I champion. I’m very excited for our newfound journey that we will develop together.“
The company also released a statement, which stated:
“Son Heung-min’s career is a tale of having big dreams and working passionately towards them. Reflecting Burberry’s belief in opening spaces and unlocking the power of imagination to push boundaries, we welcome Son Heung-min to the Burberry Family.“
The joint winner of the 2021/22 English Premier League Golden Boot (alongside Mo Salah), Son became the first Asian player to win the Golden Boot in any of the top five European leagues. He most recently was awarded the Cheongnyong medal, South Korea’s highest sporting honour, by the country’s President following his Golden Boot win.
Aside from Burberry, Son is also an ambassador for TUMI and has sponsorship deals with Adidas, Cartier and Gillette.
Son isn’t the first footballer to have signed up with a major fashion house recently, though, as Jack Grealish was roped in as an ambassador for Gucci, while Paris Saint-German’s Kylian Mbappé is the face of Dior.