South Korea senior men’s national football team captain and Tottenham Hotspur star Son Heung-min has been announced as Calvin Klein’s latest brand ambassador in South Korea.
Son will kick off his partnership with Calvin Klein by featuring in the brand’s 2022 Fall campaign, where he will be promoting Calvin Klein’s latest collection, including sustainable clothing which is made from recycled materials. Son will be promoting the Embossed Icon collection, which is made with recycled materials. By using recycled materials, the collection showcases the firm’s commitment to sustainable textiles while not compromising on comfort.
Son Heung-min spoke about his new partnership, stating:
“As a longtime fan of the brand, I’m thrilled to be representing Calvin Klein Underwear in my home country. Calvin Klein products have had a special place in my wardrobe for years, so our partnership is a natural fit. Like so many people around the world, I am constantly inspired by the brand’s iconic campaigns, so to be the face of one is both exciting and surreal.“
Apart from Calvin Klein, Son recently also signed a deal with UK luxury fashion brand Burberry, in June 2022, joining as a brand ambassador.