Aditya ChaudhuriBollywood actor Kartik Aaryan has been roped in by Sony Sports Network India as a brand ambassador for football.
Aaryan, as a result, will promote live action football on Sony Sports Network throughout next year, including events such as UEFA Euro 2024, the UEFA Champions League, the UEFA Europa League, the UEFA Europa Conference League, the UEFA Nations League, the German Bundesliga, the Emirates FA Cup, the Durand Cup and the Roshn Saudi League among others.
The partnership was launched via the “Your Home of Football” campaign featuring Aaryan and highlighting his love for the game and Real Madrid.
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Rajesh Kaul, Chief Revenue Officer — Distribution & International Business and Head, Sports Business, Sony Pictures Networks India, commented:
“Kartik is a true star on the silver screen and a passionate voice for football which resonates very well with audiences. We aim to connect with the Indian youth and create a deeper engagement with our ever-growing football viewers through Kartik Aaryan for our diverse portfolio of football offerings.“
Kartik Aaryan added:
“I have been an ardent football fan since I was a child and I feel privileged to partner with Sony Sports Network for promoting a sport that is so close to my heart. Sony Sports Network will be home to some of the best footballing action for the year ahead from UEFA EURO 2024 to UEFA Champions League, Bundesliga and more. I am excited about the football broadcast calendar which will showcase the best players and teams from across the world.“
