Sourav Ganguly joins forces with Olyv

Digital money-lending platform Olyv has roped in former Indian professional cricketer Sourav Ganguly as a brand ambassador.

With this partnership, Olyv aims to utilise Ganguly’s brand image and global reach to reach out to wider audiences, gain trust, and make brand presence within the Indian market. 

As per the agreement, Ganguly will promote the brand’s financial products—Digital Lending, Credit Health, and Gold Savings—which are aimed at making financial solutions accessible to under-served segments across the country. Additionally, Ganguly will appear in several marketing campaigns across ATL, BTL, and digital channels to increase awareness about Olyv and its products.

Having roped in Sourav Ganguly, Rohit Garg, Co-founder and CEO of Olyv, commented:

“Much like Dada’s leadership transformed Indian cricket, we at Olyv seek to empower people to make bold financial moves and achieve their dreams. Sourav Ganguly embodies our vision of being a ‘Partner to the Aspirations of Emerging India’; one that is fearless, trustworthy, and always committed to breaking new ground. As someone who commands the love and adulation of every Indian, he has evolved into a household name. This makes him perfect for advancing Olyv’s presence across the national populace and connecting with our diverse base, especially in the emerging markets of Tier-2 and beyond geos.”

Earlier this year: Sourav Ganguly teams up with Raft Cosmic EV