Former Indian men’s national cricket team captain and former BCCI President Sourav Ganguly has been roped in as a brand ambassador by actyv.ai, a Bengaluru-based Software as a service (SaaS) with buy-now-pay-later (BNPL) platform.
By bringing Ganguly on board, actyv.ai can now boast of having two iconic Indian cricketers as its brand ambassadors, with Sunil Gavaskar already in the role. Gavaskar currently headlines the company’s 2022 ICC Men’s T20 World Cup ad campaign.
Raghu Subramanian, Founder and Global Chief Executive Officer of actyv.ai, commented:
“Dada personifies inspirational leadership and an unflinching commitment to win. We are inspired to imbibe these attributes as we grow actyv.ai to be a built-to-last company, recognised for its leadership, commitment and dependability.“
“I am extremely happy to be part of actyv.ai. For me, every partnership means a way forward and I hope my association will take the brand a long way ahead and for years to come. I’ll try my best to contribute to the growth of actyv.ai in every way possible.“