This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Southampton Football Club as their sponsors and partners for the 2024/25 season.
Also read: Premier League 2024/25 Sponsors
Southampton FC on-boarded German athleticwear manufacturer Puma as their official kit sponsor ahead of the 2024/25 season.
As per the terms of the four-year deal, the sportswear giant is to provide the club with playing kits for all their teams, right through the men’s and women’s first teams to the academy sides, including all training and replica wear.
An innovator in the world of online gaming and entertainment, Rollbit signed a partnership agreement with Southampton FC in July 2024 to become their Official Front of Shirt Partner.
The partnership puts Rollbit’s logo front and centre of the Saints men’s first team shirt, while also granting the company visibility in and around St Mary’s Stadium, the team’s home ground, through LED and hospitality advertising.
P&O Cruises, a British cruise line based at Carnival House in Southampton that is owned and operated by Carnival Corporation & plc, signed a partnership agreement with Southampton FC in August 2024 to become their official sleeve partner.
As per the terms of the agreement, P&O Cruises is to offer exclusive benefits and experiences to its customers as well as Saints members and fans, which include cruise offers, match tickets, meet-and-greet events, and on-board coaching.
Starling Bank is a British digital challenger bank or neo-bank providing current and business banking accounts. It has been serving as a principal partner to Southampton FC since 2022.
In July 2024, Starling Bank launched its third grassroots initiative with the club’s women’s football team. Named “The Next Starling”, the initiative is a free football experience that offers 100 girls from U10s to U16s an opportunity to train and become the next star for the club.
Draper Tools, a British distributor of tools for both home and professional use, announced its return as one of the official partners of the Saints in June 2023.
The association marks Draper Tools’ return as an official Southampton FC partner after almost 40 years, having supported the club during the 1970s.
As part of the deal, the Hampshire-based local business currently acts as the club’s official tool partner.
The British electricity and gas supplier has served as Southampton FC’s Official Energy and Utilities Partner since 2017.
Apart from branding rights, the deal also sees the two parties create bespoke, co-branded content for their social media channels.
The two parties last extended their partnership in June 2021, making Utilita the front-of-shit sponsor for the club’s junior and academy kits.
Monster Energy, an energy drink created by Hansen Natural Company (now Monster Beverage Corporation), has been serving as the club’s official energy drink partner since 2019.
Over the course of the partnership, Monster Energy has been rewarding the Southampton FC fanbase with unique experiences. Fans have also experienced Monster Energy’s presence at all Southampton men’s team home games with perimeter LED boards at St Mary’s, the Saints men’s home ground.
Solent has acted as the Official University Partner of Southampton FC since 2018.
As per the Regional Partnership agreement, Solent students get exclusive internship and work opportunities in various departments at the club, with the club staff regularly delivering guest lectures on diverse subjects including hospitality, marketing, and sponsorship.
Bengaluru-based United Breweries Group signed a deal with Southampton FC in July 2019, which saw its famous beer Kingfisher become the club’s Official Beer Partner.
The deal is aimed at increasing Southampton FC’s brand value in the Indian market, with Kingfisher also getting pouring rights at St Mary’s and the club’s other hospitality suites.
The deal to keep Kingfisher pouring across official Saints venues was renewed in July 2022. This deal also sees KBE’s other beer brands like Sagres (Portugal), Dos Equis (Mexico), and Yeastie Boys (New Zealand) made available at St Mary’s.
The Schaffhausen-based Swiss tech company has been the Official Cyber Protection Partner of Southampton since September 2020.
As per the deal, Acronis provides the club with cyber security solutions to protect their data and optimise workflow.
8×8, a UK-based call and contact centre solutions provider, announced the signing of a partnership agreement with Southampton FC in January 2024.
Thatchers Cider is a family-owned cider maker in Sandford, North Somerset. In September 2022, it signed a three-year partnership deal to become the official cider partner of Southampton FC.
As per the agreement, the cider maker’s flagship offering Thatchers Gold is made available in all bars throughout St Mary’s along with its fruit-flavoured ciders Blood Orange, Cloudy Lemon, and Dark Berry served from Thatchers’ Fusion dispense in the Saints Bar. The Blood Orange cider is also made available throughout all hospitality lounges as Thatchers enjoys visibility across the club’s official digital channels.
Paris Smith is a prominent legal business within the Southampton community. In August 2024, Southampton FC signed a two-year partnership deal with it, roping it in as their official legal partner.
As per the deal, Paris Smith offers comprehensive legal support to Southampton FC, leveraging its expertise to assist the club in navigating the complex legal landscape of professional sports.
The iconic British drinks brand signed a partnership agreement with Southampton FC to become their official drinks partner ahead of the 2024/25 season.
WP Group is a British supplier of fuel and sustainable energy solutions. In September 2024, it signed a partnership agreement to become an official partner of the Southampton women’s team.
As per the deal, the WP Group logo features prominently on the team’s matchday shorts.
Southampton FC announced a partnership with Bhaichung Bhutia Football Schools in October 2024.
The partnership entails Southampton supporting players and coaches in India and give them access to their Academy Performance Plan and Player Development Camps. Phase I of this joint initiative is centred around New Delhi, with plans touted to expand it to Mumbai, Bengaluru, and then across India.
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