Southampton joins forces with Garmin

Garmin joins as Official Partner

English football club Southampton FC has announced a new partnership agreement with technology firm Garmin, who will join the club as an Official Partner for the remainder of the 2024/25 season. Garmin will take up the role of the club’s first ever back-of-shirt sponsor during the EFL Carabao Cup and will have their logo present on the playing kit. 

Garmin will also have branding presence through LED and big screen presence at the St. Mary’s Stadium and there will be exclusive player appearances from the club’s players at select Garmin events during the course of the partnership.

Greg Baker, Chief Revenue Officer for Southampton Football Club, commented,

“We’re delighted to be working with Garmin once again, a real leader in fitness and GPS technology. Based in the same city but both recognised around the world, our shared values around innovation and high-performance offers the perfect foundation for this partnership. This is an exciting new commercial opportunity for us, and we look forward to working with them throughout the season.”

Jon Oliver, Managing Director of Garmin UK and Ireland, commented, 

“After an exciting run to the quarter-finals of the Carabao Cup, we are looking forward to seeing the Garmin brand on the Southampton team’s shirts against Liverpool. We are passionate about supporting our customer’s health, fitness and wellbeing goals so to partner with Saints again is a natural fit for us. We are looking forward to working together for the rest of the season.”