Southampton FC join forces with Garmin

Southampton Football Club have announced a partnership with technology firm Garmin, roping it in as an Official Partner for the remainder of the 2024/25 season.

Garmin will take up the role of the club’s first-ever back-of-shirt sponsor during the EFL Carabao Cup tie of their men’s first team. 

Garmin will also have its branding present through pitchside LED boards and the big screen at St Mary’s Stadium. Exclusive player appearances from the Saints’ roster at select Garmin events are also part of the agreement.

Greg Baker, Chief Revenue Officer for Southampton Football Club, commented:

“We’re delighted to be working with Garmin once again, a real leader in fitness and GPS technology. Based in the same city but both recognised around the world, our shared values around innovation and high-performance offers the perfect foundation for this partnership. This is an exciting new commercial opportunity for us, and we look forward to working with them throughout the season.“

Also read: Southampton FC Sponsors 2024/25

Jon Oliver, Managing Director of Garmin UK and Ireland, commented:

“After an exciting run to the quarter-finals of the Carabao Cup, we are looking forward to seeing the Garmin brand on the Southampton team’s shirts against Liverpool. We are passionate about supporting our customer’s health, fitness and wellbeing goals so to partner with Saints again is a natural fit for us. We are looking forward to working together for the rest of the season.”