Southampton FC announce partnership with Midnite

Southampton Football Club have roped in Midnite, a British sports betting and online casino operator, as their new Official Training Kit Partner.

As per the deal, starting next season, Midnite will have a branding presence on Southampton’s training and travel wear for their men’s and women’s first teams, and also on the back of the men’s first team’s match shirts and shorts.

Additionally, Midnite will enjoy branding rights at the club’s home ground, St Mary’s Stadium, including presence in the dugout. 

The two parties will also work on fan engagement activities, with Midnite also set to support Saints Foundation, the club’s official charity.

Regarding the Midnite team-up, Greg Baker, Chief Revenue Officer, Southampton FC, said:

“We’re delighted to welcome Midnite as our latest club partner. Midnite is disrupting its sector and developing a dynamic challenger brand. As a club we pride ourselves on our ability to challenge the status quo and we see a clear alignment with Midnite’s innovative approach. We look forward to working with them throughout the 2025/26 season.“

Jonathan Shaw, Vice President of Growth, Midnite, added:

“We’re excited to partner with Southampton for our first-ever football club sponsorship. At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come. As a fully licensed UK operator, we’re committed to ensuring our players enjoy a safe, responsible, and entertaining experience. We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting and successful season ahead.“