Sponsorship Deals of Sacramento Kings

The Sacramento Kings, an American professional basketball team based in Sacramento, California, competes in the National Basketball Association (NBA) as a member club of the Western Conference Pacific Division. According to Forbes 2020, the team is the fifteenth most valuable franchise in the NBA, having an estimated $1.775 billion value.

Let us look at the team’s sponsors.

Anheuser-Busch InBev SA – Anheuser-Busch InBev SA is the official sponsor of the Sacramento Kings.

Coca-Cola Co. – Coca-Cola Co. SA is the official sponsor of the Sacramento Kings.

Comcast Corporation Class A – Comcast Corporation Class A, an American telecommunications conglomerate, is the Sacramento Kings’ official sponsor.

Diageo plc – Diageo plc, a British multinational beverage alcohol company, is the Sacramento Kings’ official sponsor.

Kaiser Permanente – Kaiser Permanente, an American integrated managed care consortium, is the Sacramento Kings’ official health care provider.

Golden 1 Credit Union – Golden 1 Credit Union is the Sacramento Kings’ naming rights partner. The Golden 1 Center is the home to the team.

Mattress Firm Holding Corp. – Mattress Firm Holding Corp., a retail home furnishing products company, is the Sacramento Kings’ official sponsor.

Raley’s – Raley’s, a family-owned supermarket chain, is the Sacramento Kings’ official grocery partner since 2016.

Blue Diamond Growers – Blue Diamond Growers, a California agricultural cooperative and marketing organization specializing in almonds, signed a three-year partnership deal with the Sacramento Kings in 2017 to become its jersey patch sponsor.

Cache Creek Casino Resort – Cashe Creek Casino Resort is the official sponsor of the Sacramento Kings.

VSP Global – VSP Global, an industry leader in high-quality eye care and eyewear products and services, is an official sponsor of the Sacramento Kings since 2016.

Sierra Nevada – Sierra Nevada, a brewing company, signed a ten-year partnership deal with the Sacramento Kings in August 2016 to become its official sponsor.

COIT – COIT, a cleaning and restoration services firm, became the Sacramento Kings’ official sponsor in February this year.

ConsenSys – ConsenSys, a blockchain software development firm, became the Sacramento Kings’ official sponsor this year in January.

Tahoe Blue Vodka – South Lake Tahoe-based Tahoe Spirits Inc., owned by the Tahoe Blue Vodka brand, became an official sponsor of the Sacramento Kings in November 2019.

Pabst Brewing Company – Pabst Brewing Company, an American company founded in 1844 by Jacob Best, is the Sacramento Kings’ official sponsor since November 2019.

Lagunitas Brewing – Lagunitas Brewing, a subsidiary of Heineken International, became an official sponsor of the Sacramento Kings in October 2019.

Apple Pay – Apple Pay became an official sponsor of the Sacramento Kings in November 2019.

Media Partners

NBC Sports California – NBC Sports California is the official television partner of the Sacramento Kings.

KHTK Sports 1140 – KHTK Sports 1140 is the official radio partner of the Sacramento Kings.

Sacramento Kings is also associated with MGM Resorts, Xfinity, ABM Building Value, Allstate, APEX Site Solutions, Arden Fair, Bluemedia, Bogle Vineyards, California Family Fitness, OTS California Office of Traffic Fitness, Chevron, Cooprttires, Coors Light, Corona, Crown Royal, Doco, Gatorade, O Hub, Jiffy Lube, Great Clips, K Love, Tires Les Schwab, Lexus, Mebo, Milagro tequila, Quick Quack Car Wash, Ray Morgan Company, Republic Services, The Sacramento Bee, Sharif Fine Jewelers, SMUD, Walmart, Tissot, State Farm, Welk Resorts, Tesco Controls, Remax, Lucky Larger, Northern California Honda Dealers, Chick-fil-A One, First5 California, Sacramentoccy and Pulse Signal Solutions.