Tottenham Hotspur FC expand e.l.f Cosmetics partnership

Tottenham Hotspur Football Club have expanded their partnership with e.l.f. Cosmetics.

Building upon the partnership announced by the two parties earlier this month, the skincare brand is now set to serve as the back-of-matchday-shirt partner for the Spurs men’s team for their 2025/26 Carabao Cup campaign.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur FC, commented:

“We have been delighted with the start to our partnership with e.l.f. as Official Back of Shirt Partner of Tottenham Hotspur Women and the response it has received from players and fans alike. The expansion of our partnership sends a powerful message that football is for everyone, with a brand renowned for its work around female empowerment now gaining visibility within the Men’s game, as well as the Women’s – building on the Club’s existing work in breaking down historic barriers for women in football and combatting misogyny.”

Hannah Roberts, Vice President Marketing, e.l.f. Beauty, added:

“This partnership moves beyond visibility; it’s about demonstrating that beauty and empowerment belong everywhere; on every pitch, with every player, and across every fan community. e.l.f. has always championed inclusivity, accessibility, and cultural impact, and tonight is another step in shaping norms, connecting communities, and inspiring confidence both on and off the field.”