Tottenham Hotspur FC and Paris Baguette team up

Tottenham Hotspur Football Club (THFC), commonly referred to as Spurs, have announced a partnership with South Korean bakery Paris Baguette, roping it in as their Official Coffee and Bakery Partner.

The deal will see Paris Baguette integrate its coffee products into Spurs’ matchday food and beverage menus. Spurs and Paris Baguette will also work together on global brand awareness through activations and social media content activities, with special focus on the Asian market.

Speaking about the partnership with Paris Baguette, Ryan Norys, Chief Revenue Officer, Tottenham Hotspur FC, commented:

“We are delighted to partner with an exciting, up-and-coming brand in Paris Baguette, further adding to our diverse range of food and beverage options on matchdays, and engaging our fanbase in Asia through exciting and engaging content.”

Hur Jin-soo, CEO of Paris Baguette, stated the following:

“I believe that partnering with the world-renowned Tottenham Hotspur offers a great opportunity to showcase Paris Baguette’s exceptional taste and quality to customers in Korea, the UK and also worldwide. Through this partnership with sports and bakery, we will strive to deliver new value and enjoyment to our global customers and fans.”

Earlier this month: Tottenham Hotspur FC partner with Netflix for “Squid Game” Season 2