Spurs and Paris Baguette team up

New partnership is Asia-focused

English Premier League club Tottenham Hotspur has announced a new partnership with South Korean bakery chai Paris Baguette, who will join the club as their Official Coffee and Bakery Partner. The deal will see Paris Baguette integrate their coffee products into the Spurs’ matchday food and beverage menus. Spurs and Paris Baguette will also work together on global brand awareness focused on Asia, through activations and social media content activities.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, commented,

“We are delighted to partner with an exciting, up-and-coming brand in Paris Baguette, further adding to our diverse range of food and beverage options on matchdays, and engaging our fanbase in Asia through exciting and engaging content.”

Hur Jin-soo, CEO of Paris Baguette, said,

“I believe that partnering with the world-renowned Tottenham Hotspur offers a great opportunity to showcase Paris Baguette’s exceptional taste and quality to customers in Korea, the UK and also worldwide. Through this partnership with sports and bakery, we will strive to deliver new value and enjoyment to our global customers and fans.”