SunRisers Hyderabad (SRH) find new merchandise partner in playR

Indian Premier League franchise SunRisers Hyderabad have announced a partnership with sports and lifestyle brand playR, bringing it on board as their Official Merchandise Partner.

The partnership will see playR gain the exclusive right to produce and distribute SRH fan jerseys along with non-exclusive fan merchandise.

K Shanmugam, CEO, Sunrisers Hyderabad, commented:

“We are delighted to partner with playR for our official merchandise. Their reputation for delivering exceptional and stylish products aligns perfectly with our commitment to providing our fans with the best. This collaboration will allow our supporters to wear their Sunrisers Hyderabad pride with confidence and joy.“

Ravi Kukreja, Founder of playR, also Director of iCOREts, added:

“We’re absolutely delighted to partner with Sunrisers Hyderabad for the first time. The team has cultivated a loyal and enthusiastic fan base, and we’re excited to provide a premium collection of products that allow Orange Army fans to showcase their support with pride. At playR, we aim to deliver more than just merchandise—we want to foster a strong connection between the fans and the team through our innovative and high-quality offerings.“