Sunderland AFC announce partnership with Elliott James (EJ Legal)
Sunderland Association Football Club have announced a partnership with law firm Elliot James (EJ Legal), bringing it on board as the Official Back of Shorts Partner of their women’s first team for the 2026/27 season.
The partnership will put the EJ Legal logo on the back of Sunderland AFC Women’s matchday shorts throughout their Barclays WSL2 campaign this season.
James Gray, Sunderland AFC Women CEO, commented:
“We are pleased to be working alongside Grant and his team as we continue to grow the profile of the women’s game and create new opportunities for our partners to engage with our passionate fanbase.
“Partnerships such as this are a great opportunity to showcase the strength of businesses within our region, while providing a platform to build meaningful relationships both on and off the pitch.
“We’re looking forward to working closely with the Elliott James Legal team throughout the season and seeing what we can achieve together.”
Berni Sullivan, EJ Legal Owner, said:
“EJ Legal are proud to be supporting SAFC Women in what we believe will be a breakthrough season for us both. We have big plans of our own for the year ahead, and we’re delighted to be taking that journey alongside the team.
“Following our recent rebrand, we’ve opened a new office on Fawcett Street in the heart of Sunderland — a site that has housed a legal practice serving Sunderland residents since 1880. We’re committed to continuing that legacy and supporting our Wearside community for generations to come.”
