Sunderland AFC have signed a partnership agreement with W88, a sports betting and online casino operator, bringing it on board as their Principal Partner.
Starting next season, W88 will also take up the role of the club’s Front-of-Shirt partner and Official Asian Betting partner, with its logo featuring on the front of the Black Cats’ matchday shirts.
Ashley Peden, Chief Commercial Officer, Sunderland AFC, commented:
“We are delighted to be partnering with W88, who possess a proven track record of establishing successful partnerships with elite sporting organisations, including Premier League Football Clubs. The agreement represents the largest commercial deal in the Club’s history, and it will contribute significantly towards enabling the Club to compete in the Premier League.”
A W88 spokesperson added:
“It’s an incredible honour for all of us at W88 to be partnering with Sunderland AFC, a Club with such a storied history throughout the last 150 years. Following an incredible return to the Premier League, we see SAFC as the perfect partner to activate within our overseas target markets, and we can’t wait to be collaborating with them ahead of what promises to be another exciting season on Wearside.“
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