Rahul SahaThe following article contains information regarding Indian professional footballer Sunil Chhetri and his brand endorsement and sponsorship deals.
BRAND Endorsements
ACwO
Indian audio brand ACwO roped in Chhetri as a brand ambassador in October 2023.
ACwO kicked off the partnership with the launch of its 11 TWS Earbuds range, intended as a nod to Chhetri’s #11 jersey. As per the deal, the India men’s national football team skipper features in various ad and media campaigns for the company.
Acer India
Acer, a Taiwanese multinational hardware and electronics corporation, roped in Sunil Chettri as a brand ambassador for India in October 2023.
As part of the deal, Chettri promotes Acer products via media campaigns.
VUSport
VUSport, a sports analytics, streaming and content platform, signed a deal with Sunil Chettri in March 2023.
As per the agreement, Chettri works with VUSport as a brand ambassador and works with the company to bring its content to fans across the country.
Puma
The Herzogenaurach-headquartered German brand became the official sports equipment supplier of Chhetri in December 2019 on an initial three-year contract.
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Twelfth Man
Chhetri was made the face of Twelfth Man, a “football only” fantasy gaming platform from NxGn Sports Interactive, in May 2020.
CRED
CRED is an Indian fintech reward-based credit card payment company. In November 2022, Chhetri sat down with company founder Kunal Shah for a fire chat for its YouTube show CRED Curious.
In December 2022, Chhetri was confirmed as a CRED brand ambassador alongside former cricketers Anil Kumble and Jhulan Goswami, boxer MC Mary Kom, and chess grandmaster Vishwanathan Anand in the brand’s year-end, almost-three-minute long commercial, which was released across its social media handles.
SebaMed India
The Indian division of the Germany-based personal care brand roped in Chhetri in August 2021 for its #BackToNormal digital campaign. The campaign also included Paralympians Deepa Malik and Manasi Joshi as well as badminton star Saina Nehwal.
CoinSwitch
In September 2021, Indian crypto exchange CoinSwitch launched the #KuchTohBadlega campaign featuring Sunil Chhetri and major social media influencers like Bhuvan Bam, Ranvijay Singha and Sunil Grover.
Sugarfit
Sugarfit is a Bengaluru-based health tech startup that helps users manage and reverse diabetes. In November 2021, it roped in Chhetri as a brand ambassador to raise awareness about its #WeCan movement and help people on their journey to deal with Type-2 Diabetes reversal.
Iodex
Iodex, a leading body pain brand from GSK, launched “Iodex Rapid Action Spray” in 2021. To create awareness around the new product’s launch and extend its flagship campaign “Thodi Himmat, Thoda Iodex” to a younger and physically active cohort, the brand launched an Instagram influencer campaign with Bani J and Sunil Chhetri among others in December 2021.
Taiwan Excellence
The symbol of Taiwan Excellence was established in 1992 by Taiwan’s Ministry of Economic Affairs to recognise the excellence of Taiwan’s most innovative companies and a reputation as a global centre of R&D and innovation.
In 2022, Chhetri was roped in as a brand ambassador for Taiwan Excellence’s “Wonder Miles” initiative.
Fire-Boltt
In July 2022, Indian wearable and audio brand FireBoltt launched the #FindYourFire campaign to celebrate its success in India. Among several athletes, Fireboltt added the likes of Sunil Chhetri, Sania Mirza, Virat Kohli, MC Mary Kom and Shubman Gill to its list of brand ambassadors.
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Collaboration Deals
Airtel 5G
Bharti Airtel Limited is an Indian multinational telecommunications services company based in New Delhi. In March 2022, Airtel roped in Sunil Chhetri for an Instagram collaboration campaign ahead of the launch of its 5G services across the country.
Zee5
In May 2022, Chhetri collaborated with Zee5, an Indian subscription video on-demand and OTT streaming service, to promote the release of Jhund — a Hindi-language movie depicting the life of Vijay Barse, the founder of NGO Slum Soccer.
Fanatic Sports
Fanatic Sports is a global sports travel agency and a leader in sports ticketing and hospitality packages in India.
Ahead of the launch of the its official hospitality packages in March 2022, Fanatic Sports roped in Chhetri as a brand ambassador for the campaign regarding the same.
Pintola
Pintola, an Indian fast-moving consumer goods company (FMCG), announced its partnership with Sunil Chhetri in September 2022. As per the association, Chhetri serves as an ambassador for the nut butter brand as part of a multi-year agreement.
Sony Bravia
Bravia is a brand of Sony Visual Products Inc, a wholly-owned subsidiary of Sony Group Corporation. During the 2022 FIFA Men’s World Cup, Bravia had roped in Chhetri for a social media collaboration for the promotion of its then-newly-launched Bravia X95 K.
PREVIOUS DEALS
Kia Motors
In 2018, Chhetri was a part of Kia’s Official Match Ball Carrier initiative for the 2018 FIFA Men’s World Cup. Under the initiative, the Seoul-headquartered South Korean automaker, which serves as FIFA’s official automotive partner, chose two Indian kids as pre-match mascots (Rishi Tej and Nathania John K), who became the first-ever match ball carriers from India for World Cup matches.
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