Swaraj Tractors ropes in MS Dhoni as brand ambassador

Indian wicketkeeper-batter MS Dhoni, who is already an existing customer of Mohali, Punjab-headquartered tractor manufacturer Swaraj Tractors, has now been confirmed as a brand ambassador of the company.

Via this collaboration, Swaraj Tractors aims to demonstrate its dedication towards offering Indian farmers advanced, dependable mechanisation options. 

The declaration was made at the formal introduction of Swaraj’s latest line of compact lightweight tractors — the Swaraj Target. 

Commenting on his new association, MS Dhoni commented:

“Coming from a small town, farming is not far from our day-to-day life. I always found it fascinating. When I started spending more time at my farm during the pandemic, I realised we need farm mechanisation to save time and we need a powerful tractor to do the job. This led me to choose Swaraj and I am extremely happy with the product and now to be formally associated with it.”  

Rajesh Jejurikar, Executive Director & CEO Auto and Farm Sector at M&M Ltd, added:

“We are delighted that someone like Dhoni who is into farming and is already using a Swaraj tractor in his farm, has decided to endorse the brand. We strongly believe that his endorsement will motivate young and progressive farmers towards adopting farm mechanisation.”