The United States men's national football team (USMNT) have announced a partnership with German designer fashion company HUGO BOSS.
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Australian Open teams up with BOSS
BOSS has been named the Official Lifestyle Outfitter of the Australian Open, starting with its 2027 edition.
Tottenham Hotspur FC join forces with BOSS
Tottenham Hotspur FC have announced a partnership with BOSS, which comes on board as their Official Fashion Partner for the 2025/26 season.