KYLIAN MBAPPÉ

No sooner did the list of nominees for the Ballon d’or was revealed than Kylian Mbappe gave a huge statement in his quest to win the accolade with an all-round performance against Inter Milan in Real Madrid’s opening game of this Champions League season at the Bernabeu after it was confirmed that he is among...

Here, we look at five footballers whose brand value skyrocketed over the course of the 2026 FIFA World Cup.

This article contains information regarding French professional football player Kylian Mbappé, with special focus on his brand endorsement deals, sponsors and charity work.

French football star Kylian Mbappé has teamed up with French hospitality group Accor to create an "inclusive and sustainable future for all".